Standards that Serve
The technology that delivers the content in GENESIS has always been based around international standards that are references for all major providers. This assures that one player does not monopolize the market, or that the standard will change tomorrow. The ITU standard for video communication over the Internet is called H.323. Despite rapid change and development in this area of technology, experts continue to conclude that H.323 remains the reference, and that investment in such technology will be future proof. Applications ranging from free software clients to mobile hardware-based equipment and high end telepresence systems talk together using the H.323 standard. Though GENESIS focuses on the content layer and not the technology, a reliable solution must be in place to serve an expanding global network. The global market for this type of equipment is possibly one of the most dynamic areas today, with much innovation and creativity expressed. A compelling drive to connect people across great distances, increasing collaboration and productivity, is seen throughout the entire world.